Cepheid, Vice President Worldwide Ecommerce and Digital Solutions
Joined the world leader in diagnostics in full crisis mode lacking eCommerce during COVID, spearheaded the digital vision by creating and executing a connected ecosystem strategy, hired a team of 15, launched in record time a headless architecture platform that included new eCommerce, PIM, CMS, and digital support systems. Launched MyCepheid, a digital platform for customers to self-serve on order management, support and online purchasing. Onboarded online 85% of the US customer base saving 10,000 hours in productivity, penetrated 70% of the US market opportunity for online revenue consistently outpacing company growth by double digits, with high adopters (50%+) having 88% channel adoption. Grew online sales from zero to 9 figures.

Illumina, Director of Digital Commerce and Analytics
Joined the world leader in DNA sequencing to lead eCommerce. Pioneered an individual-based approach in B2B bringing the ease of B2C experience in the B2B industry. Redesigned eCommerce twice (monolith, headless) from the ground up. Grew online sales by 400% (direct, distributor and B2B eProcurement) to 10 figures, online orders and channel adoption by 170% in 3 years by building a global high-performing team, driving platform and process changes, alignment across departments, new policies, establishing new trends in the industry such as retailing and selling million-dollar systems online.

MarketingConsulting360, Consultant and Acting Marketing Director
Architected, designed and deployed hundreds of end-to-end solutions including websites, microsites, membership sites, eCommerce platforms, integrated CRMs, scorecards and marketing campaigns with strong emphasis on automation, tracking and measuring results.

Life Technologies, Global Marketing Analytics Leader
Reorganized and orchestrated the tracking and measuring of marketing campaigns and CRM activities to measure ROMI. Introduced innovative end-to-end tracking and reports for 35 marketing programs and 100K products. Developed CRM solutions that improved campaign planning and conversions by 35%. Won the Marketing Excellence Impact Award for QuantStudio (2012) for exceeding sales goals by 50%.

Millipore/Merck, B2B eProcurement and eBusiness Global Leader
Developed the corporate global B2B strategy from the ground up, including setting up operations, winning the consensus of the Board, evangelizing activities internally. Built a global team of 7. Inverted a declining B2B eProcurement trend onboarding 50+ top accounts growing 8 figure sales by 300% in 3 years.