Dramatically Improve Sales, Leads and Productivity

With a deep understanding of the buyer journey and of customer behavior, the BDD method always delivers exceptional results. Accelerate growth through targeted solutions stemming from a customer-centric, data-driven, and AI-powered approach.

Hockey-stick sales, customer satisfaction & wallet share
Automations that dramatically increase productivity
Roadmaps with exceptional results

Exceptional Returns

Billion Dollar Mavericks

Sales were drifting, and the required CapEx was $10M. We recouped the investment in the 1^st year and 7X-ed sales to $1B in 4 years!

21X Beats 2X

The VP of Marketing was tasked to increase annual leads by 2X, and she was panicking! We delivered 21X!

$16.3M Single Cart

The goal was 100% YOY sales growth with existing customers. The average cart size was $10K, we designed solutions that sold single carts up to $16.3M!

Services & Method

Assessing & Executing

We map and assess your buyer journey and organizational gaps to build your plan to ignite immediate growth and sustainable competitive advantage.

Augmenting & Training Your Team

We embed seamlessly into your leadership matrix to fulfill immediate technical roles and train your teams on the BDD method and best-in-class operations.

Strategic Advisory

Rely on best-in-class expertise for strategic planning, CapEx proposals and roadmaps.

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“Build a digitally-enabled commercial engine to boost sales, productivity and customer lifetime value”

Riccardo Caruso

Principal Consultant

Two Decades Of Hands-on Deployments and $4 Billion Dollars in Online Sales and Productivity

Sample of Services

Leadership

Digital health assessments
Strategy plans & roadmaps
Forecasting
New project ROI/NPV models
Org structuring

Digital Strategy

Sales/support channel strategy
Retailing & lift models
Ecommerce design
UX design
VOC

Product Ownership

S.M.A.R.T. goal planning
Prioritization models
Defect/enhancement log governance
Six Sigma Project Charters
IT org & sprints' health assessments

Marketing

Vertical funnel mapping
Lead-gen high-return tactics
Personalization
Importance-Performance strategizing
Value-based content creation

Analytics

Balance scorecards
Executive & operational dashboards
Gap charts to goal
Enterprise reporting models
First-party data profiling

Strategic Sourcing

Budgeting
RFPs, SI and vendor selection
Contract negotiation & management
AI enterprise and ad-hoc solutions
Change Management

Recommendations

“Riccardo is one of the sharpest minds and most capable executors I have come across in the field of B2B digital transformation and Ecommerce. I had the great privilege of working closely with Riccardo as he led digital efforts at Illumina. His combination of deep Ecommerce knowledge, team leadership and alignment skills, quick problem solving, and ability to balance strategic vision with tactical execution are hard to find. He’s not afraid to act decisively, even when perfect information is not available (as can be the case with digital efforts!) On top of all of this, he’s just a lot of fun to collaborate with, and a tremendous positive influence in team environments. I would work with Riccardo again in a heartbeat”!

“I had the great pleasure of working with Riccardo at two companies – Life Technologies and Illumina. He is among the most dedicated, can-do, team-oriented, and effective people I have ever worked with. Riccardo is at the forefront of applying analytics insights to business decisions. He has applied this skillset to eCommerce and web experiences in the biotech industry where the use of eCommerce has been a bit behind the curve compared to other industries. In the process, he drove impressive results in improved customer experience and direct revenue growth by applying a smart targeted data-driven approach to achieve his goals. Riccardo has the ability to work effectively with many types of people, and his positive attitude is infectious. I’d recommend Riccardo to any team with ambitious goals, and I hope to get an opportunity to work with him again.”

Contact Us

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